5 Essential Pomades


A non-greasy alternative to styling gel and a stronghold alternative to wax, pomade is the latest essential item in style-savvy gents’ grooming regime.

If looking sharp is your style, then pomade might be the solution you’ve been looking for. Water-based and easy to rinse out, pomades have come back in vogue in a big way and for good reason – they allow you to style your hair without looking like it’s been plastered to your head, delivering a refreshingly slick yet natural look.


Water-based American Crew Pomade offers medium hold for all hair types, even soft, curly hair while providing high shine for a smooth and firm texture without a greasy look. A great alternative to hair gel it can be used straight after a shower as it works just as well on damp hair. US$17.95.


Get a natural look with just a fingernail-sized fix of Baxter of California Clay Pomade, created with natural ingredients including clay and beeswax, which don’t make your hair look damp or greasy. A strong holding, low shine styling clay, it can handle various styles of hair types. Run a comb through your hair for the perfect finish. US$22.


Giving you total control over short to mid-length hair, AXE Clean Cut Look Classic Pomade instantly holds a modern quiff, pompadour, or a retro comb-over style with medium strength. Providing a clean-cut look and shine finish, this classic pomade is also scented to give a pleasant smell. US$6.97.


Have damp and curly hair? The strong holding water-based Imperial Barber Grade Products Classic Pomade is the perfect solution for taming even wavy and moist hair types, while the strongest hold only requires a slightly heavier amount on dry hair, rinsing out easily. Water reactivatable for easy re-styling, this pomade is the ideal solution to uncooperative locks. US$22.


Holding medium length hair without a greasy look or artificial stiffness, Uppercut Deluxe Pomade offers a solution to the many classic styles shaped in barbershops, such as high pompadours, side parts or slick-back sides, with the convenience of easy rinsing without residue. Ensuring style without drying out hair, it’s perfect for a timeless look with clear definition and a medium-high shine finish. US$28.


StyleFred Kirby