British Airways Revamps First Class
British Airways has made its First Class even more aspiration worthy with the addition of luxurious new amenities as part of a US$8.5bn investment. The new additions include new bedding, amenities and menus that would not look out of place in a revered five-star British hotel.
We all like to get a good night sleep, especially when flying long-haul and those travelling at the pointiest end will now benefit from sophisticated new male and female loungewear designed by luxury British fashion brand Temperley London. These rather special jam-jams will be coupled with bespoke British Airways amenity bags featuring Temperley’s “Star” design and products from British skincare brand ELEMIS. Lads wanting to look their best will find products from the brand’s highly-sought after Ultra Smart Pro-Collagen range, including an eye cream, matrix moisturiser and cleansing micellar facial wipe. The amenity kit also contains the essentials to cleanse, revive and hydrate.
Airline food is widely regarded as the worst in the world, but gents travelling in BA’s first class might be swayed with delicious new menus by the airline’s culinary team that place fresh seasonal British produce front and centre. The new menus will be served on elegant bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards, as well as new tableware and cutlery by Studio William.
As part of the changes, British Airways is also investing in new Dartington glassware, allowing travellers to enjoy the airline’s fine wines, champagnes and spirits from sophisticated stemware and elegant cut-glass tumblers.
It wouldn’t really be British if there wasn’t a scone or two thrown in. The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
The airline’s First customers will also benefit from an improved turndown service for the perfect night’s sleep, thanks to new luxurious 400-thread count bedding, accompanied by a foam fibre mattress topper. Customers will also receive a stylish new day blanket and bolster cushion and can tap into 1,000 hours of programming on the in-flight entertainment system with high-performance headphones crafted by British audio pioneers Meridian.
British Airways’ First customers continue to have access to the airline’s exclusive First Wing at Heathrow Terminal 5. Re-designed and unveiled in 2017, the First Wing provides customers with a private check-in area leading through to dedicated security lanes, which grant customers direct access to British Airways’ prestigious First Lounge.